City people live inhaling advertisements every moment.
As soon as people wake up, they start the day after reading the advertisement on newspaper, and
while going to work, they see the advertisements on the bus and subway.
They also listen to the advertisements that are broadcasted on the radio.
And receive advertisement flyers handed out in the streets.
They also click on the advertisement while browsing on the website.
Even their smartphones vibrate with advertisements.
To those of us living in the city, advertisements are temptations,
pollutants,
and art.
No. 85 Park Sang Chul, No. 86 Lee Young Chul, No. 87 Uhm Joo Young, No.88 Lee Tae Baek
Yes.
It is a dream to someone.
Advertising Genius Lee Tae Baek.
Episode 1
The 3 World Advertising Awards Winner, Advertising Genius, Addie Kang.
Mister Addie?
Is that your real name?
"Addie" for the name of an adman sounds too desperate.
"Hanbyul" (big star) for the name of an actress isn't exactly poetic, either.
It was the name of my agency's CEO's first love, supposedly.
Mr. Addie,
what is the fate of a top adman?
Being interrupted while brainstorming even during a
flight?
Then,
shall I interrupt you for real?
If Weston and Origin both offer a coffee endorsement deal...
Go with Weston.
Why?
The advertising agency for Weston is Geumsan Ad.
Also the place where I'll be working at from today on.
Nonsense.
You can give me your business card, right?
Addie Kang.
Oh then, you must know Professor Kim Chang Gyoon very well.
Yes, he's my advisor, so I just saw him yesterday, too.
Is the professor doing well?
Yeah. He is living very healthily and well.
I need to pay him a visit.
I know, me too.
Interviewee No. 88, Lee Tae Baek.
Since there are no questions for me, that's why I decided to stand up.
If you'd ask me anything, I'll answer without hiding anything.
I like your spirit, but
you dropped out of a regional college. Your TOEIC score is 400. And no awards at all.
Maybe you don't have anything to hide, but your resume seems hide-worthy.
Just as happiness doesn't depend on grades, I don't think advertisements depend on resumes.
That phrase was used for a movie trailer in 1988.
Judging from your vocabulary and your fashion style,
you don't seem very suited for the field of advertisement.
Then, why should we hire you, Mr. Lee Tae Baek?
I am nothing more than a shabby lighter.
However, if you were to flip me
wide open,
I'd come to you
and become a spark of advertisement.
It is okay.
Thank you.
Even though my specifications and style are inferior,
my ideas and passion are always burning,
and my super-imagination, infinite optimism, and unrelenting spirit, make me the ultimate adman,
Lee Tae Baek.
Hello.
Where are you?
It's crazy here right now!
Hey. It's totally crazy right here too you know.
I totally mesmerized my interviewers, you know?
Aww... The weather today is just nice.
We have an emergency here!
The people from Geumsan want us to put up the sign right now!
What are you talking about? There are 3 hours still left.
I don't know. They want it up right now.
If we don't, it will be a breach of contract they say.
Okay, I got it.
I am almost there so stay on standby there.
Are you okay?
Are you hurt anywhere?
I'm going to be hurt by my boss.
I am sorry for scaring you.
If you're sorry, can you buy me some of this?
It's called Mercion, and it's really urgent.
Oh no, what to do? I'm kind of busy, too.
Why don't we each just go about our own business.
I'm back.
What took you so long? And the Mercion?
I got it, but it broke.
What did you just say?
I'm sorry. I'll get something else.
Representative No...
is working on Mercion, don't you know?
Do I have to supervise interns running errands even?
I am sorry.
Find it again. Right now.
Yes.
By the way...
What about the billboard? Is it set up somewhere very visible for Representative No?
Yes, I told them very clearly.
What is this?!
Are you in your right mind?
Darn that hag,
why is she checking the draft all of a sudden?
She has an appointment with a Saudi prince in the evening. Needs to sell cars.
I'd like to go to the Saudi, man.
At any rate, I'm not sure about the presentation.
I had a wild dream last night.
Stop chitchating. No superstitious omens.
One hour before he gets here.
Geumsan aren't answering the phone.
We don't have the draft here, either.
Did you leave it somewhere?
No 88, Mr. Lee Tae Baek.
Let's do a new one.
Are you sure?
Look carefully.
It looks like it's soaring, right?
It's Geumsan Ad, after all. Would they have designed it to be hung horizontally?
Right?
Is that so?
Hang on tight.
Finish it up.
Speaking of which,
commemorating the new concept release of Daesung Cars...
I called the importer of Mercion and they'll quick service a box in 10 minutes.
The refreshments will be from a specialty shop at Chungdamdong.
Oh My God!
Over there....
Why is that hung vertically?
That's what I'm wondering. I told them clearly.
Tell them right now.
If they don't hang it horizontally,
just as the draft in 30 minutes, we'll cancel our contract.
Yes.
If they don't do it in time, you're also fired from being an intern here.
Keep that in mind.
You left the airport decades ago! Why are you not here yet?
You are still have a temper!
President No from Dae Sung will attend the meeting.
If you want to be exposed to him, hurry up!
You will be so frustrated.
What do you mean?
It is a known fact that President No is very picky on evaluating ads.
I guess you will be easily screwed with this kind of planning report, President!
Is the first task in your first day praying bad luck to your daddy?
Don't be too upset! I am just telling a fact!
Telling a fact is needed for reporters.
For ad makers, strategies are needed.
If you don't want to be unemployed as soon as you come back, you better run to my office with a planned strategy!!
Why are you doing your job like this?
Why did you hang the ad vertically, not following to our draft?
You are an employee of Geumsan!
Draft..well... wasn't it vertical?
What are you doing? 30 minutes.. No.. 10 minutes has passed.
We have to fix it in 20 minutes.
I am really sorry about that, but..
Hanging an outdoor billboard is not like putting or taking off a poster on the wall.
If you are not going to hang it horizontally in 20 minutes, the contract will be revocated.
Can't you guys hear that? We have 20 minutes left.
Exactly 19 minutes left.
19 minutes... 19 minutes..
I am so honored that you came all the way here to attend our meeting.
Please find the contact information of the employee who is in charge of that outdoor billboard!
Right now!
Oh my god...
Ads nowadays are the lack of vast spirit.
Honestly, vertical is 100 times better.
No one will look at the outdoor billboard hung on the building so obviously!
Eye-catching is the requirement of ads!
It eye-catched my boss!
Because of it, I could be fired and your contract could be revoked.
Yes, it's Ji Eun Beak from Product Team.
Are you still at the rooftop?
Yes, who am I talking to?
This is Addie Kang, a new Planning Director!
In exactly 30 minutes, hang the Dae Sung outdoor billboard again!
Hang it again?
Not horizontally! Vertically! Hang it vertically!
Power Brand is not made by suppliers. It is made by consumers.
If we want to make it to be loved globally,
we have to make the ground for customers to voluntarily participate.
Because of that reason, for a new concept of Dae Sung Cars,
to make ads for what customers want
is the basic goal of our Geumsan.
Are you really okay to do it?
How many times have I told you already? My hobby is...
I know it's rock climbing, but
it is too much for a woman to do.
Don't be too brave.
Let's wait until my workers come back.
We only have 10 minutes left.
The time period of safety for your contract and my position.
You are like a time bomb.
Ok, the time bomb is dropping first.
People who have major employee insurance don't seem to cherish their bodies.
What are you doing up there, not coming down?
Yes! Yes...! I am coming.
Based on the graph, recent trend of customers by age...
Hey, there!
Yes, President!
I don't care about wasting your time, but
how long are you going to waste my time?
Like you, if the customers give us a definitive answer,
our job would be much easier.
In 2013, this is Geumsan Ads' suggestion
of the concept of Dae Sung's new car.
New Revolution! It's a New Revolution!
Are you okay?
Yes.
While I am unscrewing this part, fix that part.
It is not attractive for women to pretend being brave.
It is not attractive for men to say "Women are... Women should..."
You shouldn't be in the field of making ads.
You should work for the government to protect the country.
The copy is Revolution, but..
The ad's content is too sickly.
President Kang!
Yes.
We bet everything for a new car release, but
I don't think Geumsan is doing the same.
I apologize.
I am Addie Kang, the New Planning Director of Geumsan.
Please give us 2 weeks.
I will make the ad that you would love.
2 weeks are too long to me.
I will give you 30 seconds.
Why do I have to give you another chance...?
Convince me. Convince me.
Columbus made an egg to stand.. and I just
made a car stand today.
Columbus found the New World, and I
will make a new unique ad for your car after 2 weeks.
Aren't you curious about the ad I will make?
I will see you after 2 weeks.
I guess we will often meet because of work, so
let's introduce ourselves.
I am an intern of Geumsan who wants to be the best copywriter,
Baek Ji Yoon!
I am a full-time employee of "Billboard Heaven", Lee Tae Baek!
I guess there is at least one person who has a good brain.
I told you we should've let it hang vertically from the beginning.
Yeah, right..
We can't do it.. Oh gosh...!
Oh My God! I am so pissed!
How can we do it?
The concept itself wasn't bad.
We had an act of communion with the advertiser.
What do you mean?
Did you mean the concept from AE was really good, but
our team made it so horrible that everything became messed up?
I guess I can skip the self-introduction.
For 2 weeks, I will be in charge of the team of the Dae Sung Car!
What you guys and I should make for 2 weeks..
I am sure you all know!
I am sorry that I am late.
Let's start the meeting.
Team Director Go, I heard that you are from ACCD. (Art Center College of Design)
For 2 weeks, please participate as a creator, not an AE.
I think it is impossible to replan the concept in 2 weeks...
For 2 weeks, I will be in charge of worrying and judging.
Please submit the draft of a new concept as I ordered you.
And Team Director Lee!
I heard that you were the best copywriter in Geumsan in the past.
Did you lose your sense?
Or are your team members horrible?
Oh My God! Director!
For ad makers, the word "sickly" is like a death sentence!
To find the essence of cars,
we have to find the personalities of the cars first.
Bring the facial expression of each car!
1000 pictures each!
The rules of high quality and change.
With your abilities right now..
We can't guarantee the quality!
Use more and throw out more!
For only one with the highest quality...
Are you crazy? Move aside!
Ahh..I am sorry.
In our store, we have the newest cellphones to cellphones with the lowest price.
Madonna donna~ na~ na~
So cold, it's so cold.
It's really cold!
Your hands are so cold!
I am okay, Boss!
No, no, no... go inside and drink some tea!
I will drink it later!
Nonono.. it's frozen! Oh my god!
I am ok.....
Later... - Oppa!
What are you doing?
Are you happy?
Who are you?
What are you doing?
Is sexual harassment included in $4/hr?
What?
No, Boss!!! No~
Here! $10/hr!
You don't have to dance!
You will be beaten by me!
Just for 1 hour!
No, Oppa!
Why did you hit him at that point?
If you didn't hit him, we could save that $5000 settlement money.
With that money, I could pay my tuition!
I told you I will make your tuition!
I couldn't get the money I earned today!
Cold! Life is!
When can we ride a vehicle with 4 wheels?
You ride everyday! BUS!
Gosh!
Men who make those kinds of jokes.. Women hate them! Don't you know?!
Please take this off!!!!!
How was the interview?
Do you think you can get accepted this time?
100% positive!
I was always rejected at the paper interview stage, but they called me for an in-person interview! There is no way I will be rejected!
Oh my! Thank you so much, GOD!
Thank you, Buddha!
Thank you, all the Sages!
Narcissism again!
You are the best optimist in the world!
You will get a salary this month, right?
If I can't pay my tuition by the end of this month, I will go bad!
Don't worry about it! Boss said he will give me the salary this month even if he will be threatened.
Do you know how many time he said that? I guess he has multiple lives!
Don't say that!
You are such a fool!
Bok Hee Unnie never called you, right? You are such a fool!
Bok Hee Unnie never called you, right?
Yea! I guess she is still in the U.S.
You know why she never replies?
Because no reply is a reply.
"I don't have anything to say!"
The end!
Men never know that! Burn those pictures!
That girl! Come here! I will put your lips together using rice!
Hey! Hey! Hey!
Yes.
It is a great idea to target President No's wife!
Look through her schedule from the time that she wakes up to the time that she goes to sleep.
Especially check on what times she is at the gym.
Alright then.
The recipient cannot answer your call right now...
No answer.
They know what is going to be said, so there would be no reason to for them to answer.
How come the one who is responsible doesn't answer the call?
Why are you asking me that?
I am not the one who is asking for a promissory note!
Promissory note is a promissory note! You have to give us the salaries.
This month I have to pay for my sister's tuition fee, so I MUST get my pay.
This time really...
When the payment for the contract came in, the first thing I was going to do was to give you your paycheck,
but how could they just terminate a 3-month contract!?
What do you want me to do?
I also have to pay the rent on the office.
I feel like dying right now.
Where are you going?
What can I do if I stay here?
We have to go to Geumsan and threaten them, or at least reason with them.
Ah...
Fighting.
Yes. This is Baek Ji Eun.
This is Lee Tae Baek.
Eh...
Oh, the billboard guy. You suffered a lot yesterday...
Let me ask you a favor!
I switched the billboard horizontally and vertically as Geumsan ordered me!
Three months? Does it make sense?
I don't know about you...
but to people like us, salary is life.
If Geumsan uses a promissory note, subcontractors suffer financially!
Workers and subcontractors like us are financially threatened.
I am sorry.
But I'm not the person in charge so
I don't know how to help you.
There is a way.
Please let me meet the person in charge.
Meeting is not helping at all.
You can only say that there is nothing else we can do after we have tried everything.
Please help me try everything.
Why are you like this?
Please don't be like this.
Ahjussi.
Thank you for the good information.
We will proceed with the follow up.
Yes. Thank you.
Team Leader.
What's the problem?
Um...
There is someone who wants to meet with you.
How dare you let a worker of that billboard shop in here?
Don't you know that security is the life of an ad company?
I am sorry.
She is so cold!
Team Leader Go.
Why aren't you submitting the draft I ordered from you?
I was too busy with contacting the people of President No's wife.
Just do the work that you are told to do.
Have I asked you to be a lobbyist? I asked you to make a draft!
I believe that lobbying is a part of AE's duties.
Making the CEO's wife come to our side...
Hiding weak content is not lobbying, it's cheating!
The most important thing for us right now is a creative draft!
Not cheating, is like not asking favors to President No's wife.
AE is working with that kind of mind!
That is why we have horrible drafts!
Anyway, the core of ad makers is creativity!
If you want me to think about you better, use pens, not a cellphone!
I am telling you to bring a creative draft!
Do you understand?
He is very mean!
I picked the wrong day!
Shall we go now?
Yes.
Bok Hee?
It's you, right?
Go Bok Hee! How long has it been since we've seen each other?
Sit down.
It's been a long time.
What happened to you?
When did you arrive here? Did you get all my letters?
I thought something bad had happened to you. Do you know how worried I am?
You're too much. Do you know that?
Go Ah Ri.
I've changed my name.
To Go Ah Ri.
Good job! You always wanted to change your name!
When I decided to leave Korea,
I've also decided to leave Go Bok Hee.
Inferior name, inferior specifications,
inferior...
even the inferior people,
I wanted to reset my life.
And decided to live as Go Ah Ri.
Let me ask you one thing.
Could you be able to erase the life you have lived?
I could!
Are you happy erasing all and starting new life?
I graduated from a horrible college in the countryside.
I always got rejected in job interviews.
My boyfriend's future seemed even darker!
Compared to Go Bok Hee's life when there was little hope,
I am happier now.
Let's stop talking about personal things. Shall we start talking about work?
I understand your difficulty.
We are in urgent situation dealing with Dae Seung's ad.
All subcontractors have received promissory notes....
You aren't listen to what I'm saying.
I'm still listening.
Not to you, to my voice.
A voice of myself 5 years ago, who really loved Go Bok Hee.
He is telling me that
Bok Hee who never called for 5 years...
No..... to Ah Ri,
why don't you slap her at least?
Don't be childish.
But...
Today's self is telling me, "don't do it."
In front of ex-girlfriend, who I met after such a long time...
He is telling me, "Shame on you showing up in front of her in this condition.
Let's discuss work next time.
Did it go well?
I'm sorry, Team Leader.
Don't bother me for such a useless problem next time.
Love that was sweet is ♪
turning cold. ♪
Like hot coffee ♪
is getting cold. ♪
Silently I am ♪
searching through my past memories. ♪
Bitter reality is telling me ♪
that it's the end. ♪
Without the umbrella that I used when I held your hand... ♪
While walking in the rain I'm standing still again. ♪
Hot tears falling down my cheek. ♪
I think I'm going crazy, you must have really left. ♪
Bye bye my love I need to erase you, even if it hurts. ♪
I'll bit my lip and let you go. ♪
I really need to let you go, even if I'm sad. ♪
I will close my eyes tight and forget you. ♪
Tears that fall again from my breaking heart. ♪
I can't believe it. ♪
When you finish your abroad studies and you return You must have really left. ♪
I will be an amazing advertising man.
Please have a good life Bok Hee.
Look at me now. Look at me now... ♪
We are very sorry, but you didn't make it.
We hope you can make it some time in the future.
Hot tears that fall down my cheek. ♪
I'm going crazy, you must have really left. ♪
Bye bye my love I have to erase you now even if it hurts. ♪
I'll bit my lip and let you go. ♪
Bye bye my love I really need to let you go. ♪
Don't make that kind of face.
How can a young girl like you have less life than a mannequin.
Auntie! I am very fragile today! Please treat me nicely.
Are you getting off work already?
I'm just going to change my clothes, then I have to get back to the office.
Here.
Do I have to drink all of it?
Yes you do! Look in the mirror.
If you were admitted to the emergency, I think they would ask you to stay for 2 days to give you all the medicines.
Okay. I'll drink it.
Working overtime everyday, getting paid so little..
It'b be better if you stayed home.
Self Realization!
To spend money like water and to shop daily are
the ultimate self-realization of Women!
Plus being loved! That will be perfect!
I think I'll get more sick after I drink this.
You make the drug uneffective!
What should he wear bottom here?
You should just leave it. It's a true bottomless fashion.
Let's go now.
You've work hard today.
It's nothing.
Call me if there is more work.
Grandma.
You scared me!
I told you not to work.
Your knee hurts enough that you can't even stand still
I'm fine. Look at me.
You're not fine yesterday your leg was very swollen.
Why do you wear thin clothes. It's very cold, you'll get sick.
Leave it. I'm not cold at all.
Hey hey hey. You wear it!
Grandma please.
This kid. Have you eaten already? Not yet right?
Grandma has a lot of money today. I treat you today.
I already ate.
Granma if you work again, I'll get really mad. Promise me? You will not work again okay?
Okay I promise.
Do you really mean it?
Are you really my grandson?
You don't believe your own grandmother?
You did so many times already! Make a promise!
Here. Satisfied?
Yes.
That's enough. You can stop now.
Grandma, you're being punished right now for not asking me permission to go to work.
Just accept this punishment for 30 minutes alright.
What are you saying?!
Grandma, do you believe in me?
I'm going to suceed and then I'm going to make sure you get knee surgery and make you live comfortably.
Just wait a bit more.
I'm satisfied with this amount of comfort now.
Tell all the grandmothers to come out whose grandson massages her leg every night.
Magic magic magic~
Oops Oops Oops!
This girl sure can spend money!
They're not mine. See.
Tadaa!
Why necktie?
If you will get into Ad company, you will be white-collar businessman!
He has to wear a good necktie to not get ignored.
How is it? It's nice, isn't it?
Well, yeah it's not that bad. Just a right tie for advertisement.
Did the money attack you?
What about this? What is it?
When you get your pay you are going to me a present anyway,
I'll take this as an early present. It's in 10 month payments so it isn't even a burden.
It is okay, right?
Of course, it is okay. Why didn't you buy a (designer) bag while you were shopping?
Really? I'll buy it tomorrow then.
Buy the bag after the 10 months.
Oh you girl. When are you going to grow up?
I will have an audition a day after tomorrow. I can't show up with fabby appearance!
This girl... Are you going to wear that butt pants again and show the whole neighborhood your butt?
This one is way different than the narration model.
It's DaeSung car company. A really big CF audition.
Aigoo...
The most important thing for us right now is the creative draft, not asking President No's wife a favor!
If you want to be acknolwedged by me, hold a pencil more than your phone.
Bring a creative draft!
That dude.. What so great about him?
Are your preparations going well?
I'm worried about my portfolio.
I stay up all night but nothing comes to my mind.
Should I just not go?
What are you saying? Are you quitting this easily
Should I go quickly?
If you're going, then go quickly.
Then there would be less competitors for the Ad industry.
What is this?
My other self.
You're staying up all night to work, you think I will feel sleepy?
How can I receive this?
It's a substitute of me going. If ever you miss me...
Just look at this and endure it.
It would be good to go together.
While I'm not here, don't cheat.
Let me think... because of my fame, I can't guarantee you.
I will try.
Promise me, when I come back...
you will be a magnificent advertiser.
I promise.
Still she'll think of me,
again, she'll look for me,
as I walk someone will tell me,
used to this road,
our steps were paralleled,
days that I miss, tonight, are coming back to me,
missing, calling you, my day,
tantalizing but facing reminiscences
the voice of calling me...
What are you drawing very diligently?
Love letter.
You have a girlfriend?
It's Daesung Automobile's advertisement.
Why?
Who knows, with this I can earn money.
But, Hyung.
GeumSan people are uneasy so I'm thinking of donating my talent.
In the fine afternoon of a day the warmth of sun feels good...
without any reasons keep smiling and the heart flutter
only calling...
but no answering...
drink up the sweet memories with you
everyday, a short day became a sweet heart fluttering day, and
everytime, shadow burst into the happiness times
love, love I'm falling in love
it is as heaven there seems nothing better than this
Love Love Love
like this moment
showing my heart
It's not bad. Did you make this in America?
I already told you, I don't bet on things I can not win.
You had this the whole time...
what was the reason you overturned the company?
The escapological rope shines more when one stands on the edge of a precipice.
Give it to me, Daddy has to answer calls.
I don't want to! I am going to play!
-Let's play with this one. -What are you doing? -It's a car.
It looks fun, do you want to trade?
No! That doesn't even move. This can be controlled...
and it's so fun.
Damn, why did they have to make these stuff.
Hey!
Just do your work.
-Give it back, give it back!
- Give it back! - Child or adult all into games...
Thanks! You just saved me! Don't cry, don't cry.
Ohhh! you smart kid!
Here here here here.
- Why do finish so late? - Oh my!
Why aren't you answering your phone?
My battery died out.
Do I have an obligation to answer your calls? I'm not even your girlfriend.
That's that. Make me another copy?
Make what? A copy?
I made the advertisement to turn in the competition but I don't have copies.
A terrific copy would be perfect.
So please make me a copy.
Why are you asking someone who stood in front of the copier the whole day?
You said your dream was to become a copywriter. I'll make that dream come true right now.
I don't need that.
Your being so petty. Just look at it first. For all you know, you can get ideas from this.
I'm totally exhausted and about to die out...
And the bus is about to leave too.
Please just take a look at this.
The copywritting isn't coming out by nagging! I'm not a copywritting machine, either!
I know, too. I'm also a creater. How can I not know the grinding agony of a creative person?
First, just take a look at it. Just in the bus on the way home.
Can you do that?
Isn't this a brainstorming for a car advertizement? Which competition for?
The one over there. The one thats not popular.
This is good. The concept and image are also good.
Exactly. I can always think the images but the copies are the problem.
Is there anything that comes to your mind?
Can you be quiet for 30 minutes? I need to imaginate the copy.
Okay.
That person came!
Who came?
I thought of an awesome copy.
What is it?
How is it?
I think it's good.
What brings you here?
Didn't we settle everything already?
We didn't finish talking about work last time.
The postdated check issue... This is a draft proposal.
Propose it in your name if you think it's worth it after your review.
Instead,
It'll be your responsibility to clear the check if this draft finalizes!
Is that all?
I am asking you if that is the only reason why you made this?
If it gets picked,
Hmm like intern position... That's all.
There is no other reasons.
Okay, I will contact you.
I think this is good.
It seems good.
In Hwa?
It seems okay.
Shin? Okay.
What do you think, Team Leader?
With this we can probably get DaeSung Car and th representative.
As for me, I will accept it. Let's go with this.
Then, please work hard for me.
"Please work hard for me?" (mocking him)
Again, again!
Useless talk. Let's not waste our time talking about useless things.
Department Head!
What's up?
This is Daesung's car advertisement proposal.
Not sure you are on time for lobbying but you are quite slow using your brain!
As expected, you are late on using your brain.
A draft proposal, decided already!
I will try to read this. Then, (bye).
Created by AE Go Ah Ri.
Bok Hee
How did it go?
Other work got picked.
Is that so?
The draft didn't pass but I'll ask my boss about it. Is that so?
The draft didn't pass but I'll ask my boss about it.
Don't hold your hope high.
Okay. Thanks.
She said it failed.
What did I say...
Getting picked isn't easy...
There must be overfull of the brains in the GeumSan.
Hey, just order the black bean noodles.
How did the project go?
How did the proposal?
It failed.
Too bad. It was good.
Actually, it wasn't for a contest.
But it was for a proposal draft of the Dae-Sung Auto Company, to the Geum-San.
It'll take 2 nights and 3 days to explain and
I am really curious that I am going to die.
About what?
Mine failed and....
No.. Which one is the one that got picked instead of ours?
I want to check how good it is to get picked.
I haven't seen the draft because it's the top secret!
You can't see it on the day of the announcement?
I'm not allowed to go in.
If you come in time, you may be able to see a few images...
PLAY DREAMING DRIVING! The car life you've dreamt of.
Please accept apology for
comming in such a late time.
Please have a seat.
Take this...
Preview.
What exactly happened? Say something.
This isn't just Lee TaeBaek's work.
It's also my work.
Forget that. Did you copy it or not?
Is it ad if you take other people's work and change it a bit?
Lobbying, stealing, and anything.. Do not hesitate for winning!
Hey, where's your boss?
Please trust us and leave it to us.
With the determination that I will get billboard orders from all stores around this area
I will revive "Billboard Heaven" again!
It's nearly impossible for you to become an advertiser
in this state.
I don't want to see yourself in more pity.
I don't know if right now is your world
but I'm going to make my world.
You must be Boss Ma Zinga!
He dominated the billboard orders in this community!
I came to fight. Why don't you officially come at me.